What do we do? We may get ideas about it on YouTube, or search on platforms like Google or Daraz. What are the types of information that we find? It can be pictures and product descriptions, it can be a blog or those who have a penchant for fashion can also find it on Instagram. Inbound lead generation is when someone searches for a product and comes to you. Now there are different types of sellers available for the same product. Competing with others in the marketplace, you need to create content about your products so that people are attracted to you. That's why you must know how to display your product well. It can be a good blog, product photography made by professional photographers, video content, etc.

Outbound Lead Generation

Outbound lead generation is when a seller starts contacting potential customers directly and makes a sale. It can be knocking on e-mails, collecting phone numbers and calling directly, or knocking on social media such as Linkedin, Facebook, etc. It is usually the seller or lead generation experts who do this work. It can be both. People who generate b2b leads usually interact with decision-makers people because they are responsible for running the company. On the other hand for b2c the targeted customer list is collected and contacted according to the product function. Collecting information about targeted customers is the job of lead-generation experts.

Paid advertising

To know about this we need to know about algorithms. Generally, the types of things that we are more interested in or spend more time watching on different platforms, usually those platforms show us more of those types of things. If we express more interest in stories on Facebook, the stories are seen more in our news feed. This is that among those who love reading or sports, there is more interest in buying these things. And to such people, our products can be reached by paid advertising. The advantage of paid advertising is that it reaches a large number of people according to the algorithm, who belong to the target population near can be reached As you get the opportunity to show your products to interested people, if you reach the right people, the chances of selling your products are also high.

Lead generation can undoubtedly be a good freelancing medium. Because as long as there is internet and commerce there are job opportunities here. A good lead generator can easily earn a good income because there are financial transactions. Today I have tried to explain its concept very briefly. Because people have a simple idea about graphic design or digital marketing, people have a minimal idea about lead generation.